As part of the Audi Moments campaign guests of the Aids-Gala 2015 were invited to marvel at the new Audi TT. bytepark developed the concept, implemented it and looked after the action on the ground.
At the 21st Festive Opera Gala for the German AIDS Foundation, bytepark (in cooperation with AUDI AG) built a Selfie Station. Set in the Audi showroom, visitors to the gala had an opportunity to pose in front of a beautiful Audi TT and take selfies with the aid of a remote control trigger.
Most snapshots were shared (after a short image processing) on specially created Facebook and Instagram pages. At the same time these pictures were streamed to bytepark's Social Stream Engine on a flat screen in the showroom. The camera set-up and editing of photographs was done by photographer Marcus Zumbansen. The Audi Moments campaign combines event and social media marketing into a comprehensive marketing concept.