Relaunch
for the
BMW BERLIN-MARATHON
About SCC EVENTS GmbH
SCC EVENTS GmbH is one of the largest organisers of major international events in the field of endurance sports. Its best-known events include the (BMW BERLIN-MARATHON) and the (GENERALI Berlin Half Marathon). bytepark supported SCC EVENTS GmbH with the relaunch of the BMW BERLIN-MARATHON website.
To mark the 50th anniversary of the BMW BERLIN-MARATHON, the goal of the relaunch was to upgrade the website to the modern content management system (CMS) Typo3. Visually, the website was to be given a new, fresh look and feel, with a focus on SEO optimisation. As part of this, the information architecture was also to be improved in a user-centred way.
The goal
Technical implementation
During the relaunch of the BMW BERLIN-MARATHON website, the old Typo3 CMS was replaced and migrated to the new multisite Typo3 platform on which other SCC Events GmbH events are already located. Care was taken to reuse and adapt where necessary content modules and features that were already being used for the client’s other event websites. The result is a solution that is easy both for editors to use and IT to maintain.
SEO
As the BMW BERLIN-MARATHON attracts an international audience, the SEO work included an in-depth analysis of both the German and English language versions of the website. All copy written by the SCC editorial team was quality assured with regard to keyword optimisation. In addition to content-related editorial work, a technical SEO check was also carried out and the resulting findings were used to optimise the site shortly before the relaunch.
Services
- Concept workshops for basic structure and organisation
- Development of new content modules for special content
- Data migration
- Project management
- SEO consulting
- Content load
- Support with content creation
